Just in time for the release of The Twilight Saga: New Moon this fall, Habbo, a teen-oriented virtual world website, is teaming up with Summit Entertainment for Twilight-themed online activities, items, and polls.
From the report in today’s Variety :
The site, which is launching this fall, will allow users to create customized online characters and interact with others in a virtual environment. “Habbo’s understanding of the teen online audience means they can build a unique virtual experience for their users,” said Jack Pan, Exec VP of Marketing for Summit. “This is the first time Summit has partnered with a virtual world, so we wanted to be sure to work with a company with a proven track record for providing exciting, engaging activities.”
Check out Habbo’s official site to get an idea of what it’s all about, and look for New Moon, directed by Chris Weitz, in theatres everywhere November 20, 2009.
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