El Rey Network
El Rey Network awakens the renegade in everyone. Created and curated by Robert Rodriguez and his collective, it’s unfiltered, kick-ass entertainment, as you’ll see from this new promo for the channel, which launches in December 2013.
Filmmaker and network founder Robert Rodriguez was the creative director for the below video (and he did actually plays the guitar riffs in the spot), and Skip Film, headed by Skip Chaisson, was the agency that consulted on the creative execution and produced the campaign for the network.
We’ll be keeping an eye on El Rey for its upcoming “From Dusk Till Dawn: The Series” of course although no doubt there will be plenty more for the genre crowd on its way soon.
About El Rey Network:
El Rey Network, launching December 2013, is a new 24-hour English-language network founded by maverick filmmaker Robert Rodriguez. The network’s action-packed content is anchored by original signature dramas, feature films, grindhouse genre, cult classic action, horror/sci-fi, and next-generation sports.
El Rey Network awakens the renegade in everyone and has been created for viewers who won’t check a box. Curated by Rodriguez and his artistic collective, it will serve as a platform for diverse and riveting storytelling.
El Rey Network LLC is jointly owned by Robert Rodriguez and FactoryMade Ventures with a minority stake held by Univision Communications Inc.
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