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The Devil Inside Scares Up Big Box Office While Pissing Off Moviegoers Nationwide

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Deadline

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http://www.deadline.com/2012/01/devil-inside-earns-2m-midnights-cost-1m/

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The Devil Inside Scares Up Big Box Office While Pissing Off Moviegoers NationwideAfter being in a slump for most of 2011, the horror genre roared back to life with The Devil Inside’s surprising $34.5 million box office take thus far. The bad news for Paramount, however, is that their hit has been reportedly getting booed off screens all over the country, has received the ultra-rare “F” Cinemascore, and has pretty much been universally reviled by everyone that doesn’t go by the moniker “Uncle Creepy”.

The web has been inundated with accounts of audiences openly booing, jeering, cursing, throwing crap at the screen, spitting on the floors of theatres, and demanding refunds since The Devil Inside opened with midnight screenings this past Thursday. Paramount is no doubt laughing all the way to the bank since the low budget pseudo-documentary exorcism flick their Insurge label acquired for a mere $1 million grossed a stunning $16.8 million on Friday before going on to amass an estimated $34.5 million for the weekend, according to Deadline Hollywood.

Paramount’s joy may be short-lived given the only boos the film seems to be generating are that from the audience. The Devil Inside became only the sixth movie to ever garner an “F” rating since Cinemascore began, those other audience failures being the George Clooney sci-fi arthouse flick deceptively marketed as an outer space thriller Solaris, Ashley Judd’s psychological thriller marketed as a creepy crawly horror flick Bug, the 2002 horror dud Darkness, the 2005 Australian horror film Wolf Creek (kind of surprised to hear that), and most recently, the too-strange-for-its-own-good Cameron Diaz thriller The Box.

Don’t be surprised if the drop-off next week for Apollo 3:16, I mean The Devil Inside is even steeper than the usual second week horror drop.

In other horrific box office news, Alvin & the Chipmunks: Chipwrecked has now grossed over $100 million, and that’s just domestically. Be afraid. Be very afraid.

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Foywonder

  • Vanvance1

    I’m not going to be seeing this one in the theatre.

    On an article related note I do want to say that Solaris is completely brilliant. It’s a true SF film that explores universal human themes in a unique and gripping fashion. That the majority just ‘didn’t get it’ shows how little audiences appreciates depth and intelligence in their entertainment.

  • Boogeyman13

    This movie made me feel like I had a bad case of blue balls. I thought the first 85 minutes were pretty damn cool and then the ending was an insult to everyone who paid to see this film. They should be ashamed of themselves for not pushing harder and reaching the potential that this movie had.

  • LSD Zombie

    Really? The director of Stay Alive delivered another stinker? Shocker.

  • kiddcapone

    I absolutely GUARANTEE with the exception of the Paranormal Activity franchise, The Devil Inside will be the final nail in the coffin of shaky camera cinema verite films. No one, including me, will ever again give one of these films a chance. Maybe on Blu-Ray, but never EVER EVER again will I pay money to sit in a theater and watch one of the insulting pieces of garbage again.

    • Billz

      A $34 million take says otherwise.

      Paramount thanks you for supporting Hollywood horror.

      • kiddcapone

        I’m not saying this will be the end of them, I’m saying the next shaky camera footage movie (besides PA4) will tank directly as a result of The Devil Inside, especially if the suckers who paid to see this also saw Apollo 18.

        Cinema verite has jumped the shark and 10 years down the line, you can directly point to TDI as the final knockout punch that killed the sub-genre.

        Let’s see what the numbers will be now that word of mouth has spread.

  • Jon Condit

    I will be seeing it later today most likely.

    I just don’t understand how it can be that bad. I have to give it a chance for myself.

  • Sirand

    Solaris, Bug, and Wolf Creek scored an F? Cinemascore is stupid.

    • Foywonder

      “CinemaScore representatives in “25 major cities” give opening-day audiences a small survey card. The card asks for age, gender, a grade for the film between A+ and F, whether they would rent or buy the film on DVD or Blu-Ray, and why they chose the film.”

      You’ll have to take your grievance up with the audience itself.

      • Sirand

        My point is, it reeks of all the worst elements of Hollywood test screenings.

        Given the company it’s in, I’m actually now CURIOUS to see The Devil Inside.

        • Foywonder

          It’s just a lame movie that’s inspiring rabid hatred because it has a non-ending that amounts to the people responsible for the film flipping the bird at the paying audience in a monumental fashion.

          • nonserviam03

            the ending of this movie would be like if in A Nightmare On Elm Street, just as Nancy is setting up all of the traps in her house for Freddy, one of them backfires and kills her and the movie ends.

          • Boogeyman13

            Very well put. That’s exactly how I felt.

  • nonserviam03

    I had a feeling that this movie was going to make some bank. I’ve been to almost every midnight screening since the summer, and this one had about as many people there as Paranormal Activity 3 (most others were empty).

    This is incredibly bittersweet. On the one hand, it’s an original horror movie (not a sequel, not a remake) that’s making money. On the other hand, it’s a piece of crap. Honestly, I’d have rather seen Fright Night or The Thing making money than this. I know some people on the site hated those, but I thought they were pretty average, enough to have fun watching them once and then never to be thought about again. More than I can say for The Devil Inside.

  • Masked Slasher

    I’ll be curious to see if the drop-off tops 2009’s Friday the 13th now-infamous 80% dip.