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Trollhunter – Augmented Reality Brings the Beast to Life

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No, we don’t mean a “First!” comment user or a “(Insert Racial Slur Here)” troll; we mean the big bad trolls of Magnet’s giant-sized beastly epic film Trollhunter.

In yet another cool marketing move, the makers of Trollhunter turned to ARRG AS (that’s not a typo) to create an iPhone app that will bring a troll to life through augmented reality. Download the app here or in the iTunes app store!

Just download the app, scan the “J” code in the LA Times ad seen below, and suddenly you have a troll infestation.

If you don’t live in the LA area or don’t know how to get your hands on a copy of the LA Times – just download the ad here, print it out and have your troll goodness.

If the downloading and the scanning is not your bag, check out the video below to see the app in action.

Andre Ovredal’s highly anticipated film arrived on VOD May 6, 2011, with a limited theatrical run that began on June 10th. Locations are listed below.

Shot in a vérité style, Trollhunter (review here) is the story of a group of Norwegian film students that set out to capture real-life trolls on camera after learning their existence has been covered up for years by a government conspiracy. A thrilling and wildly entertaining film, Trollhunter delivers truly fantastic images of giant trolls wreaking havoc on the countryside, with darkly funny adherence to the original Norwegian folklore.

6/10/2011
New York, NY: Village East Cinemas

6/17/2011
Berkeley, CA: Shattuck Cinemas 10
San Francisco, CA: Lumiere Theatre 3
Santa Cruz, CA: Nickelodeon Theatres

6/24/2011
West Los Angeles, CA: Nuart Theatre
New Haven, CT: Criterion Cinemas 7
Cambridge, MA: Kendall Square Cinema
Albuquerque, NM: Guild

6/30/2011
Dormont, PA: Hollywood Theatre

7/1/2011
Denver, CO: Mayan Theatre
Hartford, CT: Real Art Ways Cinema
Washington, DC: E Street Cinema
Atlanta, GA: Midtown Art Cinemas 8
Minneapolis, MN: Lagoon Cinema
University City, MO: Tivoli Theatre
Omaha, NE: Dundee (Art)
Philadelphia, PA: Ritz at the Bourse

7/2/2011
Columbus, OH: Gateway 8

7/8/2011
Asheville, NC: Carolina Asheville 14

8/12/2011
Salem, MA: Cinema Salem 3

Trollhunter - Augmented Reality Brings the Beast to Life

Trollhunter - Augmented Reality Brings the Beast to Life

Trollhunter - Augmented Reality Brings the Beast to Life

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