Mattel Launches Monster High - Dread Central
Connect with us

Mattel Launches Monster High

Published

on

WOW. The girlification of horror continues with Mattel’s new in-house property Monster High, which looks like Barbie got it on with the entire Universal Monsters roster and these are her little tween babies! Hey, we are furthering the spread of horror anyway we can, right? Right? Ahhh … loosen up.

From the Press Release
For the first time in company history, Mattel will roll out a new intellectual property, Monster High, across a number of diverse consumer products categories simultaneously at launch. This new franchise targeting tween and teen girls brings together the hip teenage descendants of the world’s most famous monsters to brave the trials and tribulations of high school. The property delivers rich content and relatable storytelling via publishing, web, animation and live-action theatrical entertainment and launches consumer products in notable categories including apparel and accessories and toys. Mattel has partnered with best-in-class category experts including Little, Brown Books for Young Readers, best-selling author Lisi Harrison, Universal Pictures, Justice and Party City to bring this property to life.

“We know tween and teen girls need to immerse themselves in stories and worlds as they engage in new properties and trends,” said Tim Kilpin, General Manager of Mattel Brands. “With Monster High we are confident that through the development of relatable characters and clever storytelling, this property will resonate with girls of all ages.”

Grounded in a fun and humorous storyline, the frighteningly fashionable students at Monster High capture all the awkward moments that teens experience in their high school years, the powerful bonds of friendship and the challenges of fitting in – all delivered through a “monster” chic aesthetic and tone.

Monster High reaches girls via a line up of all–star products and partnerships enabling teens and tweens to discover the brand in their own way and engage with the Monster High characters and storyline through multiple points of entry.

“Understanding the need for multiple touch points to successfully engage today’s complex tween, the rich characters and storyline of Monster High made the brand the ideal property with which to launch our new franchise model – a sustainable business strategy that we believe is the future of brand management,” said Kilpin.

The robust offerings and impressive first-year partner roster for Monster High include:

Monster High Book Series by Little, Brown Books for Young Readers:

• Publishing: Fitting in is out and freaky is about to get fabulous! Little, Brown Books for Young Readers and Mattel have entered into a multi-year, multi-book global partnership to publish a series of books written by #1 New York Times best-selling young adult author Lisi Harrison (The Clique, Alphas). Monster High, the first book in the series, goes on sale September 1, 2010.

Online and Entertainment:

• Live-Action Feature Film with Universal Pictures: Bringing the Monster High characters to the big screen, Universal Pictures has acquired the film rights to create a live-action theatrical musical. Award-winning producers Craig Zadan and Neil Meron (Hairspray, Chicago) will team with writing pair Alfred Gough and Miles Millar (“Smallville,” The Mummy: Tomb of the Dragon Emperor) on the film.

• Monster High Website: The Monster High website offers an interactive platform to further explore the world of Frankie Stein™ and all of her freakishly fashionable friends. The site features scary cool games and activities rolling out throughout 2010, as well as introduces the characters of Monster High through original animated webisodes and witty bios highlighting their personality traits, “freaky flaws” and monster heritage.

• Animated Webisodes: Mattel has developed a series of short animated webisodes which highlight the trials and tribulations of a group of monster chic teens that come face-to-face with the awkward, yet relatable, moments of high school. New webisodes rollout on monsterhigh.com each Friday through the end of July 2010.

• Animated Special Featuring Music by “American Idol” Allison Iraheta: Mattel will develop a 30-minute animated special with music from Allison Iraheta, season eight “American Idol” star, whose pop-goth style is a natural fit for the brand. Iraheta’s songs “Scars” and “Friday I’ll Be Over You” touch on the challenges of “fitting in,” a recurring theme within the Monster High property. The special is set to air this fall on a variety of mediums including online, broadcast and mobile. (Fall 2010)

Apparel and Accessories:

• Apparel with Justice®: Just in time for the back-to-school shopping season, Mattel has partnered with Justice to launch a full line of Monster High products for tweens. The edgy, fashion-forward offerings include apparel, lifestyle accessories, back-to-school items and jewelry. Justice will also feature Monster High and its webisodes on the Tween Network in-store media screens, brand ads, the Justice catazine and on the company’s website. (Available in store July 2010)

• Costumes with Party City: An exciting partnership and extremely
organic extension for Monster High, Mattel has partnered with Party City to launch tween and teen character costumes for Frankie Stein™, Clawdeen Wolf™ and Draculaura™ complete with wigs. (Available September 2010 exclusively at Party City)

• Licensed Consumer Products Partners: High IntenCity, Accessory Innovations, Ashko Group and ACI International have each designed a line of freaky chic products from fashion bags, hair accessories and jewelry to socks and slippers that mix edgy fashion with softer lace and charm accents to give tween girls killer style. (Available in Fall 2010)

Toys:

• Mattel Toy Line: Mattel introduces a multi-category toy line, anchored in a collection of drop dead gorgeous fashion dolls, which also includes Monster High-themed plush, electronics, role play and novelty items. (Available at mass retailers July 2010.)

Please visit MonsterHigh.com for more information.

Mattel Launches Monster High

Nomad

VISIT THE EVILSHOP @ AMAZON!
Got news? Click here to submit it!
Question your manhood in the Dread Central forums!

Image Type 1:

Comments

Continue Reading
Advertisement
Comments

News

Jamie Lee Curtis Says Blumhouse Halloween Will Make Us “Very Happy and VERY Scared”

Published

on

Bring. It. On.

It was only last week that we let you guys know that Jamie Lee Curtis had wrapped filming on Blumhouse’s upcoming sequel to John Carpenter’s Halloween.

And today we have another Instagram post from the legendary scream queen where she not only shows us a creepy-ass painting of Michael Myers, but she lets us know that Blumhouse’s Halloween is going to make us all “very happy, and VERY scared.”

Hoo-ray!

I don’t know about you, but I’m going to just go ahead and trust Jamie Lee Curtis on this one. She’s been around the Halloween block more than a few times and I trust her judgment… other than Halloween: Resurrection.

You can check out her post below and then let us know how excited you are for Laurie Strode’s return!

Halloween is directed by David Gordon Green based on a script he wrote with Danny McBride. Jamie Lee Curtis returns as Laurie Strode as does Nick Castle as Michael “The Shape” Myers. They are joined by Will Patton, Andi Matichak, and Judy Greer. Halloween creator John Carpenter is on board as executive producer of the film as well as the composer.

The anticipated release date is October 19, 2018.

Synopsis:

Jamie Lee Curtis returns to her iconic role as Laurie Strode, who comes to her final confrontation with Michael Myers, the masked figure who has haunted her since she narrowly escaped his killing spree on Halloween night four decades ago.

Comments

Continue Reading

News

Get a Behind-the-Scenes Peek at Pre-Production for Marcel Walz’s New Film

Published

on

The Blood Feast remake directed by Marcel Walz has been generating quite a buzz (read our review here) so we’ve been wondering what’s next for him, and over the weekend Walz provided us with an answer… sort of.

He sent over the following photos for us to share with our readers, some of which also appeared on his social media accounts.  Marcel is in pre-production on a new film that will start shooting in Los Angeles next month.

Right now the title and primary cast members are being kept under wraps, but you can expect an official announcement soon.

In the meantime check out the images, and let the guessing games begin!

Comments

Continue Reading

News

Death House Theatrical Release Delayed One Week Due to Black Panther Success

Published

on

Death House

If you were excited to see Death House this week, you’re going to have to pump your brakes as the film’s theatrical release has been postponed one week due to the success of Disney/Marvel’s Black Panther.

Eric Pakrinson, C.E.O. of Hannover House, who is distributing Death House in theaters, states, “Obviously, we are very disappointed to find such pressure from the exhibitors to hold-over multiple screens for ‘Black Panther’ but we are happy for the success that this film is providing to theatre owners, and we know that the slight delay we are implementing for ‘Death House’ will ultimately pay big dividends for the film.”

The plan is to now launch Death House on Friday, March 2nd, with a special media event and public opening at the Regency Plant 16 in Van Nuys, California, where 20 cast members, along with additional crew, will be present. From there, the film will spread to other markets on March 9th and March 16th. If performances are strong, additional markets will be added following those dates.

This shift in release also pushes back the home video and digital release dates to July, although no official date has been locked.

Director Harrison Smith recorded a video asking the horror community to turn out in droves when the film hits their market. You can see it below.

Comments

Continue Reading
Advertisement

Go Ad Free!

Support Dread Central on Patreon!
Advertisement

Recent Comments

Advertisement

Join the Box of Dread Mailing List

* indicates required

Trending

Copyright © 2017 Dread Central Media LLC