For many years we here in the States have looked with envy upon our brothers and sisters across the pond who have been fortunate enough to have their own “Horror Channel”, even if in 2006 it was rebranded as “Zone Horror”. Now, though, it looks like they’re reverting to the old name effective next Monday.
C21 Media reports that as a result of the Chello Zone and CBS Studios International partnership deal made last October, the channel will revert to its former name on April 5, following the rebranding of Chello Zone’s themed entertainment channels as CBS Action (previously Zone Thriller), CBS Drama (Zone Romantica), and CBS Reality (Zone Reality) in November. On-screen, the network will be branded simply as Horror.
Chris Sharp, Chello Zone’s chief programming officer, said, “Following last year’s successful rebranding of our other UK entertainment channels, we were aiming to create a brand refresh for Zone Horror that reflects similar design values, without alienating the dedicated audience base who appreciate the channel’s origins.”
In two other developments affecting the Horror Channel, they just picked up five films from distributor Revolver Entertainment (Diagnosis Death, Red Mist, The Gravedancers, Mega Snake, The Ferryman) and added Paul McEvoy, one of the founders of the awesome fantasy and horror film festival Film4 FrightFest, as a programmer.
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