Personalize Jennifer’s Body with FoxPop
Steve Barton
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Along with its star Megan Fox and its distributor 20th Century Fox, Jennifer’s Body can add another “fox” to its stable: something called FoxPop, which enables viewers of select DVDs and Blu-rays to use their iPhone or computer to create a personalized, social, and interactive entertainment experience.
From the press release:
20th Century Fox Home Entertainment, Spot411, and The Cimarron Group announced today an exclusive partnership to launch FoxPop, which is premiering with the Blu-ray and DVD release of Night at the Museum: Battle of the Smithsonian on December 1. The next batch of upcoming FoxPop titles will include Jennifer’s Body, for which the Interactive Division of The Cimarron Group has been engaged to develop creative content.
FoxPop is a downloadable iPhone and computer application that “listens” and syncs in seconds to an exact moment in a movie, using real-time audio recognition technology. As events pass in the timeline of the film, facts and trivia automatically “pop up” on the iPhone or computer, offering viewers new information each time they watch a movie. Whether it’s an actor on the screen, an exotic location, or a catchy song, FoxPop instantly provides everything viewers want to know about the scene.
Additional application features include the ability for fans to share and chat with friends while watching a film via social networks such as Facebook and Twitter. A collapsible dashboard – the “Now Playing” feature – provides people with a large space to see information about the characters, places, and trivia related to the film.
“FoxPop furthers our commitment to providing consumers with the most exceptional home entertainment experience possible,” said Mary Daily, EVP North America Marketing of 20th Century Fox Home Entertainment. “By providing interesting movie-related information and the ability to engage with fellow [Jennifer’s Body] audiences, the application creates a powerful new connection between the movie and its viewers.”
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