It looks like Sony, distributor of the new alien invasion flick District 9, took a page out of HBO’s “True Blood” marketing book and came up with a truly clever ad campaign for the film. Along with placing posters inside comic books stores, they’re decorating bus benches and shelters as well as billboards.
District 9 centers around an extraterrestrial race that is forced to live in slum-like conditions on Earth. They find a kindred spirit in a government agent that is exposed to their biotechnology. Visit the film’s official site here, and check it out in theatres on August 14th.
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