First impressions are everything, which is why the art of the movie trailer has become the most vital tool in the film industry. A bad trailer can sour you on the best movie, but most of the time it’s the other way around. If Hollywood does anything right, it’s selling us a slow-cooked turd as delicious chocolate.
2010 has been haunted by the sea-soaked specter of Jaws 3D in ways we never could’ve imagined. In February, weird rumors surfaced regarding a possible remake starring Tracy Morgan. Then Heidi Montag infected the tail end of March with mad gibberish about how much she wants to make a 3D shark film, in which she would battle the beast with her super-tits.