Screen Media Films Launches New Horror Label – Primal Screen
Steve Barton
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Around these parts we can guarantee you one thing… you can never, and we mean never, have enough horror. The good folks over at Screen Media Films are now primed and ready to deliver the goods with their new horror-centric label Primal Screen.
From the Press Release
Screen Media Films has announced the formation of Primal Screen, a new horror label that will focus on the development, production, and acquisition of new films relevant to the genre. Screen Media president Suzanne Blech will oversee this new unit of the company, and Michael Dwyer and Seth Needle will be in Toronto at the 2012 Toronto International Film Festival in an acquisitions capacity to take meetings for worldwide rights.
“Under our Screen Media Films umbrella, we are excited to launch a branded line of horror titles in this still quite profitable genre,” said Blech. “The brand will focus on connecting with fans by releasing unique genre films that literally appeal to their primal thirst for all things horror.”
Added Dwyer, who is Screen Media’s Vice President of International Sales and Acquisitions: “Internationally, Screen Media has been bringing quality genre titles to market since its inception. We look forward to continuing and expanding the scope of that tradition with the Primal Screen label.”
With Primal Screen, the new label will explore all types of distribution deals – from theatrical to midnight screenings to pure digital distribution – by officially expanding its already established relationships in the genre following the domestic release of horror titles such as Night of the Living Dead 3D: Reanimation, FDR: American Badass, Below Zero, and Inkubus plus international titles including Sweatshop, Remains – a Chiller Network Original, Adrian Garcia Bogliano’s Cold Sweat, Glenn McQuaid’s I Sell the Dead, and Ti West’s Trigger Man.
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