Paramount Goes Virtual with There.com
Thanks to the Associated Press, the news hit the Net this morning that Paramount Pictures is teaming up with MTV Networks and Makena Technologies to make thousands of video clips from Paramount's movie library available inside the virtual 3-D online worlds of There.com and vMTV. Paramount and MTV are both part of Viacom Inc., so no surprise there, but this marks the first time a studio has allowed movie footage to be used inside Makena's There.com.
In a nutshell what this partnership means is that "There.com and vMTV members will be able to express themselves with seconds-long video clips of movie one liners with the service called VooZoo." Each clip will cost members about $1.00 each. The VooZoo application from Los Angeles-based developer FanRocket was introduced on Facebook last month and on mobile devices this past Tuesday, and there are plans to bring the VooZoo service to Windows Live Messenger as well.
As Derek Broes, Paramount's Senior VP of Entertainment says, "Consumers today are not interested in a passive experience online. Even when they are just watching a piece of entertainment, they're commenting on it or looking at it with a friend. They're very actively involved."
I'm thinking Crazy Ralph's "It's got a death curse!" from Friday the 13th or Snake Plissken's "Welcome to the human race" from Escape from L.A. would be a lot of fun. Post your own ideas in the comments section below.
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