Walmart Strikes Again! Midnight Releasing Issues Gore-Free Silent Retreat Artwork
Todd Rigney
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Ah, Walmart. The company that will graciously sell me a vast array of deadly hunting equipment apparently has a big problem with a little fake blood. Shortly after forcing Dark Sky Films to release its insanely enjoyable horror flick Deathgasm under the alternate title Heavy Metal Apocalypse (complete with piss-poor artwork), the largest retailer in the country is strongarming the folks over at Midnight Releasing to issue a more consumer-friendly cover for its release Silent Retreat. Apparently, a severed tongue in a tiny box is one toke over the line, so to speak.
Instead, director Ace Jordan’s movie now features a picture of a house. In the dark. With an upstairs light illuminating a window. Although you shouldn’t judge a movie by its cover, sometimes indie filmmakers rely on cool artwork to coax uninformed shoppers to splurge on their endeavor. The original Silent Retreat art was pretty strong — it would certainly catch your attention if you were mindlessly perusing the movie section in the middle of the night. The other one, well, not so much.
You can check out some pics of both the original Silent Retreat artwork and the admittedly weaksauce alternate version below. Here’s hoping that Walmart’s questionable shenanigans don’t hurt sales in the long run. After all, trying to sell your wares in a crowded market is hard enough without a retailer mucking things just to keep the pearl clutchers from raising a stink.
And if you’d like to know more about the movie, you can point your browsers in the direction of Twitter, Instagram, Facebook, YouTube, or the official Midnight Releasing website. Never let it be said that you didn’t have a plethora of options available at your fingertips.
[youtube https://www.youtube.com/watch?v=-GyVWp6KS_Y&w=640&h=360]
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