The Boy TV Spot Wants You to Follow the Rules
There’s a certain Gremlins feeling to the first TV spot for next year’s The Boy, as it highlights the rules for ensuring that the titular doll doesn’t rip your throat out and eat your heart. Unfortunately, Lauren Cohan (“The Walking Dead”) isn’t very good at following them. Check it out.
William Brent Bell (The Devil Inside) directed the Stacey Menear-penned project, which is aiming for a January 22, 2016, release. Jim Norton (Harry Potter and the Chamber of Secrets), Diana Hardcastle (The Best Exotic Marigold Hotel), Ben Robson (“Vikings”), Rupert Evans (Hellboy), and James Russell (“Blue Bloods”) also star.
Producing are Lakeshore’s Gary Lucchesi and Tom Rosenberg, Vertigo’s Roy Lee and Adam Stone, along with Jim Wedaa.
Greta (Cohan), a young American woman looking to escape a troubled past, takes a job in a small England village as a nanny for a wealthy couple’s 8-year-old son while they take a long vacation. She arrives at the remote manor to discover that things are not quite right. The surprisingly elderly Mr. and Mrs. Heelshire (Norton and Hardcastle) have a list of strict rules for her to follow in caring for their son, Brahms, and they mysteriously warn Greta that not following them precisely could result in something terrible. But the most disturbing realization of all is that Brahms is not an actual 8-year-old boy… he’s a life-sized porcelain doll, whom the doting parents care for and deeply love, just like a real boy.
“If you love him,” Greta is sternly instructed, “he will love you back.”
Isolated and alone, Greta notices that every time she breaks a rule, something strange happens in the house, and the doll reappears in different places and positions than where she put him. Compelled to uncover the mystery behind Brahms, Greta enlists the help of the local grocery delivery man, the only human being she sees for weeks, who shares horrifying details about the Heelshire family’s disturbing past, leading Greta to realize that she wasn’t just hired – she was chosen.