Halloween Box Office: Hotel Transylvania Tops, Paranormal Activity Drops, Silent Hill Flops
Steve Barton
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Box Office Mojo
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As the 2012 Halloween movie season draws to a close the big box office winner is… Hotel Transylvania? Yep! This Halloween belonged to the kiddies. It sure didn’t belong to Silent Hill: Revelation or Paranormal Activity 4.
The final weekend before Halloween and the highest grossing movie featuring things that go bump in the night, according to Box Office Mojo, is once again the computer animated Hotel Transylvania. Jumping up from fourth place last week to second just behind Argo with $9.5 million, the Sony Animation 3D family film has raked in $130 million in just five weeks. Adam Sandler’s animated Dracula is on track to “blah blah blah”-ing his way to being Sony’s highest grossing animated movie of all time.
Something that clearly won’t still be playing in theaters a month from now will be Paranormal Activity 4. Horror movies tend to drop big in their second week but a 70% drop is especially terrible. Coming in fourth with $8.6 million, its two week total is $42.5 million – ten million dollars less than part 3 grossed on its opening weekend alone.
One franchise that won’t have to worry about making it to a fourth installment is Silent Hill. As if getting some of the most scathingly negative reviews of the year wasn’t bad enough, adding insult to injury was the lousy $8 million opening weekend for Silent Hill: Revelation, tying for fifth place with Taken 2, a movie that has been out for nearly month. That’s $12 million less than the $20+ million the previous Silent Hill opened up to years ago without benefit of inflated 3D ticket prices. It also received a far-too-generous yet still quite poor “C” Cinemascore, which seems to be the score every horror movie opening this month has garnered.
Sinister looks to be about done with its theatrical run, barely hanging in the top ten at 8th place with another $5 million. That brings its total to $39.4 million, which may not be quite enough for Lionsgate to bring back Mr. Boogey to haunt anymore home movies.
Though not horror, Nickelodeon’s Halloween-themed tweener comedy Fun Size should have been titled Pint Sized given how little business it did its opening weekend. It opened in 10th with $4 million. I’m sure you’ll get to see it for free on TV in about a year or two on Nick when they try making it a staple of their Halloween programming.
And that, ladies and gentlemen, pretty much does it for wide release horror movies in 2012. Is The Collection even getting a wide release the weekend after Thanksgiving? If not, that’s it for the year. Unless you want me to count the final Twilight movie and I know you don’t, just like you don’t want me to mention it’ll make astronomically more money than every other horror movie of the year, either. Aside from that, I don’t think there’s another wide release horror movie opening on screen all across the country until Texas Chainsaw 3D January 4th of 2013.
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