New Bag of Bones Viral Site Serves as a Prequel to the Horrors to Come
We've seen a lot of different kinds of viral marketing in support of upcoming projects as of late, but this one? This one kicks a copious amount of ass. Stephen King fans, rejoice! You have a new online destination to rattle your bones.
The newly launched Dark Score Stories website is a strange place indeed. On it you can explore some of the back stories of the characters in A&E's upcoming television adaptation of Bag of Bones and a whole lot more.
We hope you have your eagle eyes ready, too, because from tooling around on the site a bit, we can assure you that there's a gaggle of hidden goodness all over the place. We don't want to spoil it or anything, but you may want to start with the captions beneath the imagery in this consuming photo-journalistic journey. Come back here once you're done exploring, and tell us what you decode or find. What are you waiting for? Hit the link above, and get busy!
Mick Garris' four-hour long adaptation stars Melissa George, Jason Priestly, Pierce Brosnan, Annabeth Gish, William Schallert, and Anika Noni Rose.
Bag of Bones is based on a Stephen King novel about a writer (Brosnan) trying to recover from the death of his wife. A dream inspires him to return to the couple's lakeside retreat in western Maine, where he becomes involved in a custody battle between the daughter of an attractive young widow (George) and the child's enormously wealthy grandfather while dealing with mysterious ghostly visitations, ever-escalating nightmares, and the realization that his late wife still has something to tell him.
The two-part mini-series airs on Sunday, December 11th and Monday, December 12th. Check out a sampling of the imagery after the press release.
From the Press Release
A&E Network has launched an online narrative prequel, ‘Dark Score Stories,’ to “Stephen King’s Bag of Bones,” a four-hour epic miniseries based on The New York Times #1 bestselling novel, and featuring Pierce Brosnan’s return to television. The Dark Score Stories website is a visual and interactive exploration of the setting and characters of “Bag of Bones” through a series of eerie, animated images, striking black-and-white still photographs and audio interviews.
In ‘Dark Score Stories,’ characters from the upcoming miniseries (including those played by stars Pierce Brosnan, Annabeth Gish and Melissa George) come to life in seven striking, photojournalistic portraits and oral histories. Each vignette will provide a glimpse into every day life at Dark Score Lake, “Bag of Bones” setting, and is introduced with an animated still – a unique visual technique with subtle, mysterious movements hinting at the dark secrets bubbling beneath the surface of each tale. Visitors to the site will find a series of secrets hidden in the rich detail of each image, recognizable especially to Stephen King fans.
“The worlds and characters of Stephen King have an incredible depth,” said Guy Slattery, Senior Vice President of Marketing, A&E Network. “’Dark Score Stories’ is a great opportunity for fans to explore the rich world of ‘Bag of Bones’ before they experience the excitement of our premiere.”
The haunting photography is by award-winning Danish photojournalist Joachim Ladefoged, whose work has previously appeared in The New York Times Magazine, Newsweek and TIME. ‘Dark Score Stories’ was created for A&E by Campfire, a marketing agency founded by the creators of The Blair Witch Project.
“Bag of Bones” is a ghost story of grief and lost love's enduring bonds, about an innocent child caught in a terrible crossfire and a new love haunted by past secrets. Melissa George (“In Treatment”), Annabeth Gish (“Brotherhood”), Anika Noni Rose (Dreamgirls), William Schallert (“The Patty Duke Show”), Jason Priestley (“Beverly Hills, 90210”) and Caitlin Carmichael (“True Blood”) also star in the television event premiering Sunday, December 11 and concludes on Monday, December 12, airing at 9PM ET/PT on both nights.
“Bag of Bones” is produced by Sony Pictures Television for A&E. Executive producers are Mark Sennet for Mark Sennet Entertainment, Inc., Mick Garris for Nice Guy Productions, Inc. and Stewart Mackinnon for Headline Pictures Limited. Brian Gary and David Davoli are the co-executive producers. Mick Garris directed the Matt Venne penned script, based on The New York Times #1 bestseller by Stephen King.
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