AFM 2011: Lovely Molly Finds a Home at Image Entertainment
It's times like these we don't mind working on the weekend as the latest news coming out of AFM has one of the best films we've seen all year, Eduardo Sanchez's Lovely Molly (review here), finding domestic distribution with Image Entertainment. The deal comes as Content Film sells international territories at AFM, and we couldn't be happier that our Stateside readers at least are assured of seeing this one sooner rather than later.
From the Press Release
Fresh off the announcement of its distribution relationship with Alamo Drafthouse, Image Entertainment has entered a U.S. Distribution deal for Eduardo Sanchez’s critically acclaimed LOVELY MOLLY. LOVELY MOLLY made its debut in the Midnight Madness section of the Toronto Film Festival last month. The title character, played fearlessly by newcomer Gretchen Lodge, is a newlywed who returns to her long abandoned family home and is hit with scary reminders of her nightmarish childhood that quickly color her new life. She descends into an evil that is one part psychosis and another part possession. The film’s produced by Robin Cowie, Gregg Hale, Jane Fleming, and Mark Ordesky.
This marks another strong move into the theatrical distribution marketplace for Image who beat out several competitors vying for the project fueled by the critical response to film and to actress Gretchen Lodge’s breakthrough performance.
“We are thrilled to release Eduardo’s film which marks a return and evolution to the genre that he created” commented Mark Ward, Vice President of Acquisitions at Image, “We look forward to partnering with Haxan and Amber to maximize the truly robust transmedia marketing campaign they’ve put together to make the film a huge success.”
“The whole team is excited about working with Image to release LOVELY MOLLY into theaters across the country,” commented Cowie and Fleming. “Their entrepreneurial thinking and robust infrastructure give us the perfect platform to bring our film to the widest audience possible.”
The deal is being negotiated by Mark Ward and Jess De Leo, Associate Director of Business and Legal Affairs on behalf of Image; Rob Cowie of Haxan Films, Jane Fleming of Amber Entertainment, Stuart Rosenthal of BHDRL and Graham Taylor of WME Global on behalf of the filmmakers.
Content Film is handling international sales currently at AFM.
The is the second significant AFM-timed deal for Image, which on Friday launched a distribution relationship with Drafthouse Films (read more about that here).
Written by Eduardo Sanchez and Jamie Nash, directed by Sanchez, and executive produced by Andy Jenkins and Robert Eick, Lovely Molly stars Gretchen Lodge, Alexandra Holden, and Johnny Lewis.
When newlywed Molly Reynolds returns to her long-abandoned family home, frightful reminders of a nightmarish childhood begin seeping into her new life. She soon begins an inexorable descent into an evil that blurs the lines between psychosis and possession.
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