Insidious is ... The Most Profitable Film of the Year
Like it, love it, hate it, whatever. There's one thing for sure James Wan's Insidious is a money maker that's been cleaning up everywhere. In fact ... the little horror flick that could is on its way to earning one hell of a distinction.
THR reports that Insidious (review and more here) is crossing the $50 million mark globally and is on to track to gross as much as $80 million or $90 million at the worldwide box office. That would give the indie horror pic, made for under $1.5 million, the best cost-to-gross ratio of the year, a good measurement of profitability.
Insidious has already taken in $44.5 million in North America and roughly $4.5 million more in Russia and two smaller territories (final figures are still being determined). It now begins rolling out in a number of other foreign markets, beginning this weekend in the U.K. and Brazil. Based on its performance so far, those involved with the film say Insidious should reach $90 million globally, and probably more.
Congrats to all those involved!
This horror film is the terrifying story of a family who shortly after moving discover that dark spirits have possessed their home and that their son has inexplicably fallen into a coma. Trying to escape the haunting and save their son, they move again, only to discover that it was not their house that was haunted.
Insidious comes from the director-writer team of James Wan and Leigh Whannell (Saw) and is produced by the masterminds behind Paranormal Activity: Oren Peli, Jason Blum and Steven Schneider. The film stars Patrick Wilson, Rose Byrne, Lin Shaye, Ty Simpkins and Barbara Hershey.
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