Summit Goes Viral with The World of Twilight
Visitors to Summit Entertainment's official New Moon site can now get an extra dose of Edward, Bella, Jacob, and the rest of the gang thanks to the launch of the studio's first viral marketing campaign for the franchise, The World of Twilight.
As E! Online describes it, the website mainly focuses on November's New Moon but also encompasses the original phenomenon, Twilight, and "Coming Soon" pages for installments three and four, Eclipse and Breaking Dawn.
The World of Twilight boasts tons of video, behind-the-scenes pictures, story descriptions (as if we all don't already know), and [assorted] links.
For those who are anxiously awaiting the next peek at footage from New Moon via a second trailer, you'll have your chance come August 14th, when it premieres exclusively as a preview for another one of Summit's teen-targeted releases, Bandslam (pre-order your tickets here - we won't tell).
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