Icon and FrightFest UK Form FrightFest Presents
Steve Barton
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Since its humble beginnings at London’s Prince Charles Theatre 15 years ago, the UK’s FrightFest has grown to become one of the most internationally renowned genre film festivals on the scene. Now, it’s been revealed that the crew behind the fest have partnered up with Icon Film Distribution to release a personally curated selection of films under the banner of FrightFest Presents.
From the Press Release:
In a move to expand the respected brand nationwide, select FrightFest endorsed films will be made available across the UK and Ireland via IFD’s digital partners (including Sky, iTunes, Amazon, Blinkbox, Film4OD, VirginMovies, TalkTalk, Google, Volta, and Eircom), giving film fans instant access to some of their favourite FrightFest titles. Each release will have the collective backing of IFD and FrightFest across marketing, PR and social channels. The partnership deal was negotiated by Zak Brilliant, Head of Theatrical, and Sophie Wong, TV and Digital Sales Manager, for Icon, and Greg Day and Ian Rattray, Directors of FrightFest.
Paul McEvoy, Co-Director of FrightFest, says, “In expanding the FrightFest brand, we are opening up new audiences for horror and fantasy, a genre which already has a clear, devoted and almost fanatical fan base. With Icon as our partner and using their distribution channels, we are looking forward to talking to producers and sales companies about how FrightFest can get their films to more film fans.”
Ian Dawson, Icon Film Distribution CEO, says, “Icon has always had a strong relationship with the FrightFest team, never more so than over the past 12 months when they, and their supporters, have been an integral part of our launches for The Guest, The Babadook and It Follows. We have long admired their commitment to genre and the loyal community they have built up over the years. This partnership offers a great opportunity to work together behind new and exciting content, taking it to the widest possible audience, making their community a whole lot bigger.”
Icon Film Distribution are known for a heady track record of genre successes, including Paranormal Activity, 30 Days of Night, It Follows and The Babadook, alongside their reissues of classic Hammer titles such as Dracula and The Mummy.
Keep your eyes here on Dread Central for news on the first batch of selected titles that ‘FrightFest Presents’ will be… presenting, over the coming weeks.
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