Another Look Behind-the-Scenes of Piranha 3DD
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Tomorrow should be a very interesting day for the Weinsteins as Piranha 3DD (review) is set to open on less than 100 screens across the States. What’s so interesting about that? It will also be available on VOD platforms simultaneously. Can this day and date model work?
Who knows. For now, however, we have a couple of new videos and the official word on this unique release method:
Starz Digital Media, the digital and on-demand licensing arm of Starz Media, LLC, and Dimension Films announced that Piranha 3DD, the sequel to the surprise 2010 hit, Piranha 3D, will be available on demand and online for VOD rentals day and date with its June 1st theatrical release. The Piranha 3DD day and date theatrical/VOD launch is the first Dimension Films release to venture into this trendsetting release model, the first collaboration between Dimension Films and Starz Digital Media, and the first ever available for a 3D movie.
“With the worldwide box office and critical success of PIRANHA 3D, I am excited to explore and take advantage of a wider release strategy which will give fans of the franchise an opportunity to see PIRANHA 3DD on multiple platforms,” said Bob Weinstein, co-chairman of The Weinstein Company (TWC).
Piranha 3DD will be available for a 48-hour VOD rental; $6.99 in standard and high definition, and $7.99 in 3D; consumers have 30 days from the time of purchase to begin viewing.
More than 95% of U.S. cable/satellite/Telco multichannel video households are served by operators participating in the Piranha 3DD VOD campaign, while leading Internet VOD distributors participating include (alphabetically): Amazon Instant Video, Google Play/YouTube, iTunes, PlayStation Network, Vudu, and Xbox Live.
Starz Digital Media has also collaborated with Milyoni to bring Piranha 3DD in VOD to Facebook, with the first-ever 3D Facebook VOD app for rental on the leading social media platform. The app allows users to transform the online movie-viewing experience into a social experience by letting them comment and share clips, stills, and quotes with their friends.
“Fans of the Piranha franchise are in for a ‘feeding frenzy’ of viewing options, with so many opportunities and ways to enjoy the campy and thrilling sequel,” said Mara Winokur, senior vice president of digital media distribution at Starz Media and lead executive at Starz Digital Media. “We have been looking at experimenting in the premium VOD space; Piranha 3DD provided the perfect title in terms of genre and installed fan base. Adding in the first-ever Facebook 3D option gives viewers even more control over how and when they watch the movie and is a logical extension of the premium VOD experience.”
Starz Media’s Anchor Bay Entertainment and Starz Digital Media distribute domestically new theatrical content for TWC movies and its Dimension Films label in the home video and VOD/digital spaces.
Piranha 3DD will open in select theaters nationwide. Anchor Bay Entertainment will distribute the movie on Blu-Ray 3D Combo Pack and DVD later this year.
Piranha 3DD reteams Feast director John Gulager and writers Patrick Melton and Marcus Dunstan in the sequel starring Danielle Panabaker, Matt Bush, Chris Zylka, David Koechner, Meagan Tandy, Paul James Jordan, Jean-Luc Bilodeau, Adrian Martinez, Clu Gulager, Gary Busey, Katrina Bowden, Christopher Lloyd, Ving Rhames, Paul Scheer and David Hasselhoff.
Look for it in theatres and VOD on June 1st.
Synopsis
After the terror unleashed on Lake Victoria in PIRANHA 3D, the pre-historic school of blood thirsty piranhas are back. This time, no one is safe from the flesh eating fish as they sink their razor sharp teeth into the visitors of summer’s best attraction, The Big Wet Water Park. Christopher Lloyd (BACK TO THE FUTURE) reprises his role as the eccentric piranha expert with survivor Paul Scheer (THE LEAGUE) and a partially devoured Ving Rhames (PULP FICTION) back for more fish frenzy. David Hasselhoff trades in the sandy beaches of “Baywatch” to be a celebrity lifeguard at the racy water park. Prepare for double the terror, double the action and double the D’s in this sequel also starring Gary Busey (LETHAL WEAPON), Katrina Bowden (30 ROCK), Danielle Panabaker (THE CRAZIES), Matt Bush (ADVENTURELAND), Chris Zylka (THE AMAZING SPIDER-MAN) and David Koechner (ANCHORMAN: THE LEGEND OF RON BURGUNDY).
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