New MIDSOMMAR Commercial Pays Homage To ’80s Toy Ads

With last week’s release of Midsommar, a film we hailed as, “…awash with tension“, one would think that the marketing would focus on critics and audience responses. Nope. Instead, A24 went the quirky route and have released a commercial promoting a new (already sold out) toy called “Bear in a Cage”. Not exactly the most important part of the film, the caged bear does make an appearance and plays a role in the ending.

The commercial is for a very real product, which was limited to 75 figures and, as previously mentioned, has already sold out. You can give it a watch below.

A couple travel to Sweden to visit their friend’s rural hometown for its fabled midsummer festival, but what begins as an idyllic retreat quickly devolves into an increasingly violent and bizarre competition at the hands of a pagan cult.

Midsommar stars Florence Pugh, Will Poulter, and Jack Reynor. It was written and directed by Hereditary‘s Ari Aster.



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