With a style dubbed “rocktronica” Iamwarface are an electro band formed in London 2016 by singer/producer Matt Warneford. His band consist of Lou Matthews (Guitars), Tom Howe (DJ Synth), Mike Smith (Bass) and Adam Stanley (Drums). The draw influences from acts like Depeche Mode, Gary Numan, Kasabian, Muse, Big Black Delta, Nero, Queens of the Stone Age, Tears For Fears, Yeah Yeah Yeahs, Black Keys, and MGMT.
Today, Dread Central is honored to bring you the exclusive premiere of the video for Iamwarface’s latest single, “Fear the Future”. If the throbbing beats and stylized guitars don’t immediately grab your attention, the super creepy imagery will! “Fear the Future” is about mental health and the potentially negative effects of media on a person’s wellbeing. Give it a spin at the top of the article.
“Fear the Future” tells the story of Deanmon and Nick; Warneford explains:
“They are both the same person, but Deanmon is the frustrated artistic part of Nick’s psyche almost like he’s trying to warn Nick about all the stuff he’s watching on the tv, the lifestyle he’s living, the general British yob culture type stuff. It’s also about mental health as well, as you could say that Deanmon is the sane part of Nick’s mind and Nick has basically lost the plot. It’s kind of left up to the viewer to decide so it’s kind of ambiguous. So Deanmon is getting more and more frustrated until he purges and gives up. Then the door knocks and it’s me standing there with an axe coming to finish the job. Also, that could be a metaphor for me coming along to take an axe to the banal music industry as it currently stands.”
“Fear the Future” is directed by Yohan Forbes of Kumo Films and stars Dean Rose and Nick Foster.
Official Website: http://www.iamwarface.com/