SXSW 2014: The Strain Premiering in a BIG Way!

Steve Barton |

Feb 27, 2014

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SXSW 2014: The Strain Premiering in a BIG Way! Some cool things are happening in promotion of FX’s adaptation of Guillermo del Toro and Chuck Hogan’s “The Strain” at the 2014 South by Southwest Film Festival, and we have the complete rundown for you here. Read on!

From the Press Release
FX is bringing relief to fatigued South by Southwest attendees in Austin, Texas. The Strain Transformation Station will provide participants with the chance to recover from “the strain” of SXSW with 20-minute power naps inside custom-built Rejuvenation Pods. The pods are equipped with tablets showcasing exclusive content from the new FX original series “The Strain.”

The Strain Transformation Station

Operating from March 7 through March 10, 12:00 noon to 6:00 pm
Located in the prominent downtown Austin location 419 Congress Ave. @ 5th Street
A hostess will be on hand to book power-nap appointments in 10 Rejuvenation Pods with additional sitting area/lounge
Appointments may also be booked ahead of time through the custom mobile site
The Strain Vaccine (branded energy shots) will be distributed in and around the venue

The Strain novels and special-edition comic books will be available for takeaway

“The Strain” is a high concept thriller that tells the story of Dr. Ephraim Goodweather (Corey Stoll), the head of the Center for Disease Control Canary Team in New York City. He and his team are called upon to investigate a mysterious viral outbreak with hallmarks of an ancient and evil strain of vampirism. As the strain spreads, Eph, his team, and an assembly of everyday New Yorkers wage war for the fate of humanity itself.

The ensemble cast of “The Strain” stars Corey Stoll, Mia Maestro, Sean Astin, Kevin Durand, Natalie Brown, Jonathan Hyde, Richard Sammel, Robert Maillet, Jack Kesy, Ben Hyland, Miguel Gomez, and David Bradley. Writer, producer, director, and novelist Guillermo del Toro has built his career on bringing fantasy and horror to vivid life. He wrote and directed the dark fairy tale Pan’s Labyrinth, which garnered six Academy Award nominations, including one for del Toro for Best Writing, Original Screenplay. The film went on to win three Oscars. Named by The Hollywood Reporter as a “Master of Horror,” del Toro’s other film credits include Pacific Rim, Hellboy, and the upcoming Crimson Peak starring Tom Hiddleston, Charlie Hunnam, and Jessica Chastain.

“The Strain” is aiming for a July 2014 debut for its 13-episode first season.

For more info visit “The Strain” on YouTube, hang out with “The Strain” on Google +, and follow “The Strain” on Twitter.