Help Save an American Icon with Honda’s Project Drive-In
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If you’ve ever seen a movie at the drive-in, it’s likely an experience you’ve never forgotten. Unfortunately, it’s also one that not many people from this generation have had the pleasure of enjoying, with each passing year seeing the closing of more and more drive-in theaters.
The drive-in certainly isn’t what it used to be, and pretty soon it may become a thing of the past altogether.
With the movie industry making the switch from film to digital, drive-in theaters are also being forced to make the switch and change their projectors, and will face closure by the end of the year if they don’t. Quite frankly, since these theaters aren’t exactly pulling in the kind of money needed to make such a switch, the large majority of the ones that have been fighting for their lives in recent years will lose the battle, the $80,000 cost for a digital projector serving as the final nail in the coffin of an American tradition.
Enter Honda. In a bid to help save what they refer to as an “iconic part of American car culture,” Honda has opened up its checkbook and purchased five of those expensive digital projectors, which it will be gifting to five different drive-ins across the country, thereby saving them from the doom they’re facing. And which five they save is entirely up to you.
If you head over to Honda’s Project Drive-In, you can search for the drive-in theater nearest you and join the over 1 million people who have already placed votes. The five drive-ins that get the most votes will be the five that get the digital projectors, so it’s incredibly important that you vote and show your support.
In addition to the projectors they’ve generously donated, Honda has also launched an IndieGoGo campaign to raise even more money, and save even more drive-ins. The fundraising goal is $100,000 and each time the goal is met, a brand new campaign will spring up in its place, each successful campaign saving another American drive-in.
So we encourage you to vote, donate and spread the word to your friends. The future of the drive-in is quite frankly in our hands, and we need to do all we can to save it.
Navigate over to Project Drive-In to learn more, and watch the video below for all the details.
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