These Christmas Horror Movies are Multiple States’ Most Popular Holiday Viewing, Study Finds

Christmas Horror

According to a new study, Christmas horror movies are surging in popularity this holiday season—and in states where you’d least expect that to happen.

The list of Christmas horror titles vying for our attention annually only grows by the year. Some new films—like Camille Griffin’s Silent Night—leave lasting impressions shortly after release; some timeless masterpieces originally not thought of as either “Christmas” or “horror” movies—like Stanley Kubrick’s Eyes Wide Shut—continue to inch their way toward being accepted as both. Just today, A24 announced that it will put The Green Knight back in theaters on December 10, in what looks to be a bid for the twisted dark fantasy’s evergreen seasonal status.

Also Read: Silent Night Director Defends Her Divisive Christmas Horror Story

Google, though, has its own way of sorting through popular Christmas horror fare. And this year, data research company Comparitech used its search results to conclude that in seven states in the U.S., Christmas horror movies reign supreme.

Here’s how Comparitech explains its method:

“Using the best current Christmas movies according to Google at the time of writing, we searched each film individually on Google Trends to find which state scored the highest. This was then the designated film for that state. If any state came up twice, we used the film that ranked higher on Google Trends. If a state didn’t appear top for any of the movies, we searched through all of the 50 films to see which was most popular in the state according to Google Trends. Movies where no data was available on Google Trends were omitted.”

The results of all this scientific rigor are… interesting.

The study found that Krampus is the most popular Christmas movie in Arizona, Illinois, and New Hampshire. Black Christmas (2019) was found to be the most popular in Indiana, North Carolina, and Tennessee. And Better Watch Out claimed the top spot in Arkansas.

To state the obvious: This isn’t the most reliable way of measuring movies’ “popularity.”

Rather than polling human beings across the country with questions designed to gauge genuine love for various Christmas movies, this study simply follows the highest volume of search queries in each state. Is Black Christmas (2019) actually amassing an unlikely cult following in Tennessee, of all places? Or is it that more people in that red state are heavily hate-searching the movie, in order to to bash its unabashedly feminist themes? Of course, not every state’s political climate will provide all the answers for these three Christmas horror films’ regional “popularity.” But neither will a simple tabulation of search results.

Still, it’s hard to argue that increased awareness of scary seasonal cinema across the country is really a bad thing. Hopefully, a new and improved study will one day come along. But for now, we’ll settle for more Christmas horror movies being put on the map.

Check out the results of the study:

StateFilmIMDb RatingYear
AlabamaA Shoe Addict’s Christmas6.72018
AlaskaLast Christmas6.52019
ArizonaKrampus6.22015
ArkansasBetter Watch Out6.52016
CaliforniaThe Grinch6.42018
ColoradoChristmas Wedding Planner4.42017
ConnecticutA Bad Moms Christmas5.62017
DelawareDaddy’s Home6.22015
District of ColumbiaThe Princess Switch6.12018
FloridaThe Grinch6.42018
GeorgiaAlmost Christmas6.12016
HawaiiA Cinderella Story: Christmas Wish5.32019
IdahoNoelle6.32019
IllinoisKrampus6.22015
IndianaBlack Christmas3.42019
IowaA Shoe Addict’s Christmas6.72018
KansasThe Spirit of Christmas6.52015
KentuckyThe Princess Switch6.12018
LouisianaA Christmas Prince: The Royal Baby5.42019
MaineThe Christmas Chronicles: Part Two62020
MarylandHoliday Rush4.92019
MassachusettsHappiest Season6.62020
MichiganChristmas Wedding Planner4.42017
MinnesotaA Christmas Carol7.22019
MississippiAlmost Christmas6.12016
MissouriSwitched for Christmas6.72017
MontanaThe Christmas Chronicles72018
NebraskaWhy Him?6.22016
NevadaBad Santa 25.62016
New HampshireKrampus6.22015
New JerseyThe Grinch6.42018
New MexicoNoelle6.32019
New YorkThe Grinch6.42018
North CarolinaBlack Christmas3.42019
North DakotaBad Santa 25.62016
OhioA Godwink Christmas: Meant for Love72019
OklahomaSwitched for Christmas6.72017
OregonHappiest Season6.62020
PennsylvaniaLove the Coopers5.82015
Rhode IslandHolidate6.12020
South CarolinaWhy Him?6.22016
South DakotaA Bad Moms Christmas5.62017
TennesseeBlack Christmas3.42019
TexasThe Grinch6.42018
UtahThe Grinch6.42018
VermontThe Night Before6.42015
VirginiaA Christmas Prince: The Royal Baby5.42019
WashingtonKlaus8.22019
West VirginiaThe Grinch6.42018
WisconsinA Godwink Christmas: Meant for Love72019
WyomingOffice Christmas Party5.92016
Courtesy of Comparitech
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