Paramount Pictures and Los Angeles-based apparel company Vixen by Micheline Pitt have announced a licensing partnership for Stephen King’s Pet Sematary property for apparel and accessories, which kicks off today with an exclusive collection.
“We have an amazing collection of apparel and accessories inspired by both of the feature films which are based on the iconic 1983 Stephen King novel Pet Sematary,” said Vixen CEO & Designer Micheline Pitt. “Each collection, like the films on which they are based, has its own story to tell, and its own style, and as the first female-owned horror/genre company to have ever licensed a horror property, we’re excited to celebrate Pet Sematary through fashion.”
“Both collections, for 1989’s Pet Sematary and the 2019 film, features distinct color stories pulled from the characters in them,” continued Pitt. “For the 1989 film, the character of Gage and his blue outfit have been used as the core color in the novelty print for the collection, and for the 2019 release, we employed the colors and stories from the film’s promotional art. I really loved the idea of making something graphic, but also quite haunting, and as a fan of the franchise I think we successfully created pieces authentic to both films, but also entirely original.”
Pet Sematary 1989 Collection
As for the continued expansion of Vixen by Micheline Pitt, an apparel company with a global consumer base which has grown exponentially since its founding in 2016, Pitt offered, “This is just the beginning of several collaborations with not only the illustrious Paramount Pictures and Lourdes Arocho’s amazing team, but with other prestigious studios which we will be working with in the future. Our sister brand La Femme en Noir, which I co-own along with Lynh Haaga, will also be announcing some fantastic film franchise collections coming soon that are absolutely incredible.”
Pet Sematary 2019 Collection
For more information, visit Vixen by Micheline Pitt at their official website, HERE.
Micheline Pitt is an established artist and designer who had cut her teeth in the fashion industry over the past 10+ years. For many of those, she was the creator and designer behind a well-known indie brand before branching off to begin her own company, Vixen by Micheline Pitt in 2016.
Taking inspiration from 1950s bad girls, vintage aesthetic, and 80’s flair, Micheline launched Vixen to showcase her creative talents, as well as her ability to create high-quality fashion to showcase the female form no matter the size. Micheline is proud to offer “Good Things for Bad Girls” available in sizes xs-4x.
With the success of Vixen, Micheline has gone on to create partnerships with other high-end brands including Hollywood beauty industry legend Julie Hewett, Ben Cooper, Love Pain and Stitches, cult comic book creator Ryan Heshka, as well as frequently collaborating with brands for her own namesake collections. In 2017 she teamed up with long-time friend Lynh Haaga and launched La Femme en Noir, a solo brand that focuses on delicate and dark designs for the glamorously gothic.
What do you think of Vixen by Micheline Pitt’s Pet Sematary collections? Let us know in the comments below or on Facebook, Twitter, or Instagram! You can also carry on the convo with me personally on Twitter @josh_millican.