A couple of horror fans used a loophole to make their short, Unsubscribe, the #1 film in America.
Filmmaker Christian Nilsson and actor/YouTuber Eric Tabach realized the social distancing requirements necessary to combat the Coronavirus pandemic offered a unique opportunity they could exploit.
“We joked any film put in a theater would instantly top the box office,” says Nilsson, reported by Patch. “Realizing the unique situation presented a loophole, we hatched a plan.”
The duo decided that if they rented out a theater — what the film distribution world calls “four-walling” — they could keep every dollar they made from ticket sales.
“If we bought every seat, the money would funnel right back into our own pockets,” he said.
The plan was put into effect and now, Unsubscribe (shot completely over Zoom) is the #1 film in America. See how it all went down in the video below.
If Unsubscribe ever makes its way online, we’ll be sure to share it with you all here!
What do you think of how these horror filmmakers used a loophole to score the #1 movie in America during a pandemic? Let us know in the comments below or on Facebook, Twitter, or Instagram! You can also carry on the convo with me personally on Twitter @josh_millican.