Eli Roth is working on something that sounds really interesting. It’s called Clownpocalypse and it’s being described as a 360-degree horror project. This means in addition to a movie, the project is also being developed as a video game, (which is already in production) plus a live event experience, short-form series, and merchandise.
Roth tells Deadline: “I’ve had an amazing time collaborating with James Frey and the incredible team at 3BlackDot. From concept to art to the gameplay, every step of the way, no idea has been too crazy, and they’ve executed it at the highest level. For years I’ve had people tell me ‘You can’t do that in a game, it’s too insane’ and I finally found partners who said, ‘Let’s take this a step further.’ It feels like we’re making a game, movie and live experience with no parental supervision or studio to tell us to tone it down, and that’s the only way to create something spectacular and memorable. This will be a big, fun, scary event for gamers, movie fans, and people who love live events. The Clownpocalypse is coming. Get ready.”
While the storyline is being kept under wraps we do know that Philip Gelatt (Netflix’s Love Death + Robots) will pen the script, and Roth has been plotting the project for some time with James Frey. Production will begin later this year and the search for a director is underway.
3BlackDot President Reginald Cash added: “As a studio, we’re committed to developing and financing the most innovative content experiences. We are thrilled to continue to work with great visionaries and storytellers such as Eli and Philip in creating immersive worlds that traverse film, games, and live events. Audiences are in for a real surprise.”
Roth will produce the film along with James Frey (Queen & Slim), Reginald Cash, Mitchell Smith (Beats) and Zennen Clifton (WTF Baron Davis). 3BlackDot will finance.