New Virals for The Hunger Games Want to Groom You for Survival

Steve Barton   |  

Feb 11, 2012

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We’ve seen a lot of different viral campaigns over the years, but this one? These ads for The Hunger Games are so ridiculously garish that we kind of dig them. We’ll let ’em speak for themselves.

The Hunger Games, directed by Gary Ross, stars Donald Sutherland, Woody Harrelson, Wes Bentley, Elizabeth Banks, Stanley Tucci, Liam Hemsworth, Paula Malcolmson, Willow Shields, Latarsha Rose, Lenny Kravitz, Brooke Bundy, Leven Rambin & Jack Quaid (#1), Alexander Ludwig & Isabelle Fuhrman (#2), Ian Nelson & Kalia Prescott (#3), Ethan Jamieson & Tara Macken (#4), Chris Mark & Jackie Emerson (#5), Ashton Moio & Kara Petersen (#6), Sam Ly & Leigha Hancock (#7), Samuel Tan & Mackenzie Lintz (#8), Imanol Yepez-Frias & Annie Thurman (#9), Jeremy Marinas & Dakota Hood (#10), Amandla Stenberg & Dayo Okeniyi (#11), and Jennifer Lawrence (Katniss) & Josh Hutcherson (Peeta) (#12).

Set in post-apocalyptic America, the movie will introduce heroine Katniss Everdeen (Lawrence), a self-sufficient 16-year-old who lives in District 12, one of the poorer districts in the nation of Panem, what used to be known as North America before its utter destruction several years earlier. Katniss becomes a participant in the Hunger Games, an annual televised tournament where one boy and one girl from each of the nation’s twelve districts must fight to the death until only one competitor, or “tribute,” is left standing.

Be sure to keep your eyes on the official The Hunger Games Facebook page and the official The Hunger Games Twitter feed for updates leading up to the film’s March 23, 2012, release date.

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