This might be the first time you’ve heard of Dude Apparel, but those in the horror industry already know a dude named Tom Hodge (aka The Dude Designs). As an artist, his unique aesthetic has been featured on posters for Hobo With a Shotgun, Savage Streets, The Innkeepers, They Live, Wolfcop 1&2, The Other Side of the Door, Joy, Spy, and The Heat. He also assembled the bestselling book VHS: Video Cover Art, the first book to take a look at the lost art of the home video boom in the 80s and 90s.
Now, Hodge has launched Dude Apparel, a clothing line for the discriminating film fan with a taste for retro styles and sweet, sweet nostalgia! He’s created a line of tees, apparel, accessories, and homeware. His debut series has been dubbed the Video Store Staff Collection!
Ever fantasized about running your own VHS video store in the glorious days of the 80s and 90s? Well, now you can with our new range of stylish video store staff tees, sweatshirts and women’s tank tops. In ‘premium’ double-sided and ‘Standard’ single-sided options. Based on original 80s video stores for authenticity. Dude apparel has revisited these bastions of the VHS rental boom and reinterpreted them with all new designs to create this collection of high-end fashion apparel for your viewing and wearing pleasure… Which video store will you run?
Hodge tells us “I wanted to create a collection that had a conceptual edge behind it, something I have dreamed of finding in a vintage store: Radical video store staff tees!”
He continues: “I’m very proud to launch Dude Apparel after a year’s planning and organization, with an inaugural collection that combines a lot of my passions: VHS, Vintage, and 80s/90s fashion.”
The Dude Apparel store is opened for business. Check out some of what awaits you in the video embedded at the top of the article along with clips and images below; peruse the products at your leisure, HERE.