War for the Planet of the Apes Takes Over Las Vegas’ Caesars Palace
Jonathan Barkan
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Tomorrow will be bringing us the full trailer for War for the Planet of the Apes, the third entry in the rebooted franchise that began in 2011. In anticipation of this release, Twentieth Century Fox projected images of Caeser, the main character through the three films, onto Caesers Palace in Las Vegas! Additionally, a teaser for tomorrow’s trailer can be seen below.
An explanation on how everything works comes from the press release:
Famed contemporary street artist Shepard Fairey in collaboration with Studio One has created a stunning image which is being projected by twelve 35,000 lumen projectors with true 4k images all digitally mapped together to create one large image on the hotel. The final image is over 495′ wide and 261′ tall and required over a football field of cabling running from roof to roof at Caesars Palace Las Vegas. All of the lights on the Caesars Palace Augustus Tower will be turned off while the image is projected.
Fairey states, “After reading Matt Reeves’s script, I was excited to work on art for War for the Planet of the Apes because the story presents a visceral but sophisticated dichotomy of dual perspectives on the struggle for survival. Unlike most films in which the audience immediately identifies with their fellow humans and the threat is from the “other,” this films asks questions about compassion, empathy, and other traits that we usually only associate with humans.”
War for the Planet of the Apes is directed by Matt Reeves and stars Andy Serkis, Woody Harrelson, Steve Zahn, Amiah Miller, Karin Konoval, Judy Greer, and Terry Notary. It comes out July 14th, 2017.
Synopsis:
Caesar and his apes are forced into a deadly conflict with an army of humans led by a ruthless Colonel. After the apes suffer unimaginable losses, Caesar wrestles with his darker instincts and begins his own mythic quest to avenge his kind. As the journey finally brings them face to face, Caesar and the Colonel are pitted against each other in an epic battle that will determine the fate of both their species and the future of the planet.
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