Underworld: Blood Wars – Screen Gems and Snapchat Team for New Interactivity
Steve Barton
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Technology and the world in general are changing at such a rapid pace it’s hard to keep up. Good thing we’re here to stay on top of stuff for ya! Deadline is reporting that Screen Gems is partnering with Snapchat again following their success with Don’t Breathe (the label’s highest grossing horror title ever at $89.1M Stateside), but this time the social platform has developed the first-ever interactive 3D Lens.
The lens, which became available today (December 29th), will be used to reach Snapchat’s 150M-plus daily users and allows Screen Gems to communicate directly with Snapchatters. The “Underworld 3D Lens” uses a smartphone’s gyroscope to build an immersive 360-degree Underworld-themed environment around the Snapchatter rather than the standard overlay to which users are accustomed. As the phone turns, the background adapts to the movement.
Fans will be able to “snap to unlock” and get a sneak peek via Snapcodes released prior to the launch, which begins on December 1. The custom Snapcodes will be incorporated and amplified through various social and content partners, TV, and marketing materials in the weeks leading up to Lens’ unveiling. An added bonus: the Lens transforms the user into a vampire much like Underworld‘s protagonist Selene, played by Kate Beckinsale.
Alongside series star Kate Beckinsale, Theo James (the Divergent series) returns in Underworld: Blood Wars as Selene’s ally David, reprising the role he played in Underworld: Awakening. British actors Tobias Menzies (“Outlander,” “Rome”) and Lara Pulver (“Sherlock”) take on the respective roles of a formidable new Lycan leader and a fiercely ambitious Vampire, and Charles Dance (“Game of Thrones”) again plays Vampire elder Thomas.
Rounding out the film’s cast are James Faulkner (“Game of Thrones”), Peter Andersson (The Girl with the Dragon Tattoo), newcomer Clementine Nicholson, Bradley James (A&E’s “Damien”), and Daisy Head (Fallen).
Anna Foerster directs. The screenplay for Underworld: Blood Wars was penned by Cory Goodman (The Last Witch Hunter, Priest) and based on characters originally created by Kevin Grevioux, Len Wiseman, and Danny McBride.
Lakeshore Entertainment’s Tom Rosenberg (The Lincoln Lawyer, Million Dollar Baby), Gary Lucchesi (Million Dollar Baby, Underworld), and Richard S. Wright (The Lincoln Lawyer, Underworld) are producing, as is David Kern (Underworld: Awakening) along with Len Wiseman (Underworld, Total Recall).
For more info visit the official Underworld Facebook page.
Synopsis:
Vampire death dealer Selene (Beckinsale) fends off brutal attacks from both the Lycan clan and the Vampire faction that betrayed her. With her only allies, David (James) and his father, Thomas (Dance), she must stop the eternal war between Lycans and Vampires, even if it means she has to make the ultimate sacrifice.
Categorized:News
