Unlock Exclusive Goosebumps Content IN THEATRES!
Steve Barton
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Things have been getting more and more interactive every day; and if you’re one of the many seeing Goosebumps in theatres soon, you can score yourself some exclusive goodies!
From the Press Release:
When moviegoers see the highly anticipated movie Goosebumps, which will be released in theaters this Friday, October 16, they will have the chance to unlock exclusive content and enter for the chance to win cash and personalized art by Goosebumps cover artist Tim Jacobus when they “Shazam the credits,” it was announced today by Dwight Caines, President, Theatrical Marketing for Sony Pictures Entertainment.
When moviegoers use the popular smartphone app Shazam during the end credits of Goosebumps, which features a unique animated sequence, they will immediately receive the animation and other exclusive Goosebumps content directly to their phones. The credits are tagged with the Shazam bug, calling viewers to turn their phones back on and activate Shazam.
In addition to the exclusive content, fans who Shazam the credits will have the chance to enter to win the Shazam the Credits Sweepstakes, in which one grand prize winner will receive all-new, personalized, custom art by created by Tim Jacobus, who was the original artist behind the intriguing covers of Scholastic’s Goosebumps book series – as well as $3,000 in cash. No purchase necessary to enter, sweepstakes starts 6:00 pm ET on 10/10/15 and ends 3:00 am ET on 10/26/15. Open only to legal residents of 50 U.S. & DC, age 13 or older. See here for complete details including how to enter by mail. Void where prohibited.
The exclusive content was launched at New York Comic Con, where guests saw clips; heard from Jack Black, director Rob Letterman, and co-stars Dylan Minnette, Odeya Rush, and Ryan Lee; and received insight into the making of the movie.
Commenting on the announcement, Caines said, “We wanted to build a first-of-its-kind promotion that could link the film’s terrific score from Academy Award nominee Danny Elfman and fantastic content together to provide an experience for the Goosebumps moviegoer. The key in making this happen was the widely popular app Shazam, whose technology will unlock a unique fan-centric experience and sweepstakes on the mobile device. When the end credits start, you will see the Shazam logo on a movie screen for the very first time; that will be your cue to get your phone out of your pocket, turn it back on, and Shazam the credits. The movie may be over, but not the fun.”
Goosebumps, which comes from a screenplay by Darren Lemke and Mike White, is produced by Neal H. Moritz through his Original Film banner and Deborah Forte of Scholastic Entertainment. Rob Letterman directs.
Synopsis:
Upset about moving from a big city to a small town, teenager Zach Cooper (Dylan Minnette) finds a silver lining when he meets the beautiful girl, Hannah (Odeya Rush), living right next door. But every silver lining has a cloud, and Zach’s comes when he learns that Hannah has a mysterious dad who is revealed to be R. L. Stine (Jack Black), the author of the bestselling Goosebumps series. It turns out that there is a reason why Stine is so strange… he is a prisoner of his own imagination – the monsters that his books made famous are real, and Stine protects his readers by keeping them locked up in their books. When Zach unintentionally unleashes the monsters from their manuscripts and they begin to terrorize the town, it’s suddenly up to Stine, Zach, and Hannah to get all of them back in the books where they belong.
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