Proving its might as a global pop culture phenomenon, Syfy’s Sharknado 3: Oh Hell No! chomped its way to two billion(!) Twitter impressions last night – doubling the one billion impressions for 2014’s Sharknado 2: The Second One. You know what that means, right? Sharknado 4 and Creepy’s Take on the franchise’s fandom.
Generating more Twitter activity than every episode of the final season of “Mad Men,” every episode of this season’s “The Bachelor,” and Hillary Clinton’s presidential announcement, Sharknado 3 trended #1 in the United States and #2 worldwide.
Following this record-breaking social media performance, Syfy and The Asylum announced they have greenlit Sharknado 4, expected to make landfall in July 2016. After destroying Los Angeles, New York, Washington, D.C., and much of the Eastern Seaboard, where will the sharks strike next? And will April Wexler (Tara Reid) live or die? Fans can decide if April makes it to Sharknado 4 by voting #AprilLives OR #AprilDies on Twitter or by visiting Sharknado.Syfy.com.
Said Chris Regina, Senior Vice President, Program Strategy, Syfy: “Sharknado 3 may have devoured half of America’s celebrities, but there are still hungry fans and sharks to feed so the adventure continues — not in a galaxy far, far away, but on your television sets next July.”
“I want to do international,” director Anthony C. Ferrante told Variety of the next movie’s location. “There are still U.S. cities that I want to destroy. But it’s less about the cities, and it’s more about what are we going to do with [co-stars] Ian [Ziering] and Tara, and what genres do we want to play with?”
Here’s some additional info on Sharknado 3‘s social media outreach:
- Sharknado 3 trended throughout July 22 across social platforms including Twitter, Facebook, and Instagram.
- Sharknado 3 was the most social program on television in Twitter activity on July 22, with Syfy’s Sharknado 1 and Sharknado 2: The Second One also ranked in the Top 5 programs.
- Syfy was the most social TV network in Twitter mentions on July 22.
- Video clips from Sharknado 3 have generated nearly 6 million views to date, including 4.1 million on Syfy’s YouTube channel.
- The social campaign asking fans to decide if April makes it to Sharknado 4 by voting #AprilLives OR #AprilDies on Twitter or by visiting Sharknado.Syfy.com has earned nearly 40K tweets since the conclusion of Sharknado 3 last night.
- Among the influencers who joined the conversation and tweeted were Tyra Banks, William Shatner, Kevin Jonas, Wendy Williams, Alyson Hannigan, Grant Imahara, and Daymond John as well as NASA, the American Red Cross, the Department of Defense, NASCAR, the NBA, and the NHL.
In these “Creepy’s Take” videos, I’ll be popping in to give my opinion on some of the biggest and smallest news stories of the day. The reason being? Holding my tongue isn’t exactly my strong suit, and I’d like to engage with you guys, whom I consider my peers, in a different kind of way. There will be nothing fancy about these videos… they will be quick one-take segments that are punk-rock raw with no script and no safety net.
Stay up-to-date on all stories featuring Creepy’s Take here!