#SDCC 2013: Dawn of the Dead 3D Conversion on its Way
In what is probably the most unexpected news of the San Diego Comic-Con, word has come that George A. Romero's seminal classic, Dawn of the Dead, is next in line for 3D treatment!
According to Deadline Richard P. Rubenstein, who produced Dawn of the Dead and owns the rights to Romero’s 1979 classic, is in the homestretch of a 3D conversion of Romero’s groundbreaking followup to Night Of The Living Dead. Rubenstein started this crusade in 2007, and while he’s not sure what he will do with the refashioned film, he so far has one hour and 31 minutes converted of a two-hour, six-minute film. He expects the conversion to be done by early fall.
"It is proving to be more 3D friendly than many films, because George’s style was to compose within the frame, rather than across frames,” Rubenstein says. “That means there is a lot of action within each frame, from front to back and it makes the conversion process more friendly. It’s like you’re moving the audience closer to the movie. What I didn’t want to do is not edit anything George did in his original movie, and nothing has been altered in this process,” with the exception of a couple of technical credits of the conversion companies that became partners in this effort. They are the Korea-based Stereo Pictures Media Inc conversion house with backing from DNext Media. Converting the film has cost in the $6 million range, which is something considering the original cost around $685,000.
Rubenstein said the next step is figuring how to theatrically re-introduce the forerunner to zombie films who weren’t born when Dawn Of The Dead came out. He is content to move as slow as a Romero zombie if necessary to do it right. “We want to get our partners’ money back but since no financing came from distribution sources, we’re totally free,” he said. “It is getting the same kind of care, love and attention to detail that went into converting The Titanic,” Rubenstein said.
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