Jason Blum is infecting all parts of the horror genre, including social media. Variety is reporting that “Fifteen,” which is being billed as a live horror experience, will debut Thursday on Periscope, the video streaming app that is used in conjunction with Twitter.
The idea is the brainchild of Blum’s production company, Blumhouse, and Gavin Michael Booth, the writer and director of The Scarehouse.
Booth developed the idea with Ryan Turek, director of development at Blumhouse. Details of the plot are being closely guarded, Annie Wilkes style, but the carnage is set to kick off at 7 p.m. PT/10 p.m. ET TONIGHT!
“Periscope gives anyone the ability to share a moment as it’s happening, and Blumhouse is innovating by giving their audience a new way to experience a film as an interactive, live performance, accessible to anyone in the world,” said Rachel Dodes, head of movie partnerships at Twitter.
In addition to The Scarehouse, Booth directed music videos for bands like Third Eye Blind, The Afters, and Rome Will Burn.