Marketing Magic: John McTiernan’s PREDATOR
Earlier this week I wrote up an article regarding the marketing magic behind John Carpenter’s original 1978 classic Halloween starring Jamie Lee Curtis. That article was a blast to put together and so I thought I give it all another go.
This time we will be taking on director John McTiernan’s 1987 classic Predator starring Arnold Schwarzenegger, Carl Weathers, Bill Duke, Richard Chaves, Jesse Ventura, Sonny Landham, and Shane Black.
Below you will find trailers, TV spots, radio spots and more including galleries comprised of original newspaper clippings, lobby cards, posters, VHS, and even LaserDisc! And it all ends with my pick for the best piece of Predator merch.
This article was a blast to put together and I hope you enjoy looking through it as much as I enjoyed putting it together. Check out all the galleries below and enjoy the marketing magic behind John McTiernan’s Predator!
Theater Marquee
Newspaper Clippings
Book
Lobby Cards
Magazines
Posters
Score
Video Game
Beta Tape
VHS
DVD
Blu-ray
LaserDisc
Original Trailer
TV Spots:
https://www.youtube.com/watch?v=_MglMBRey2A
And my favorite piece:
***
And there you have it. That’s just some of the awesome marketing John McTiernan’s Predator utilized before, during, and long after its initial theatrical release. What did you think of this article? Make sure to hit us up and let us know what you think in the comments below or on Facebook, Twitter, and/or Instagram!
In honor of the film that started it all, let’s finish this off by watching some classic behind-the-scenes action from the movie’s original shoot back in 1986. Enjoy!
https://www.youtube.com/watch?v=5eyxL4xic5w
Categorized:News
