Ghostbusters Snapchat Filter Slimes Your Selfie
Snapchat, known for popularizing the often creepy “Face Swap,” has partnered with Sony for a Ghostbusters-themed filter that we’re having a lot of fun with right about now. It allows you to either become a Ghostbuster or get slimed by Slimer, and it’s the first ever filter that utilizes both the front- and rear-facing cameras on your phone.
From the Press Release:
For the first time ever, Snapchatters can use both the front and rear cameras of their phones with a new type of lens as millions of users become true Ghostbusters on the popular digital platform. Using the front camera on your smartphone, you can “Bust” ghosts. By switching to the rear camera, users can “Slime” unsuspecting friends or themselves.
Sony Pictures is the first brand partner to use this new kind of lens on Snapchat, taking full advantage of the fact that smartphones come equipped today with front- and rear-facing cameras. Sponsored lenses allow brands to take part in the communication between Snapchatters in the most interactive and personal way. Lenses are a creative, dynamic, and fun extension for Snapchatters to make the most out of their selfies. They offer users the opportunity to add a selection of real-time visual effects and sounds to their photos.
With the Ghostbusters lenses, the iconic music from the movie will play in the background as Snapchatters can choose between wearing a proton pack and becoming a genuine Ghostbuster or getting doused with green slime by a playful apparition.
“Whether its dog ears or flower crowns, face swapping or alien eyes, Snapchat’s popular portfolio of lenses are highly engaging pieces of content that fans truly love,” said Elias Plishner, Executive Vice President of Digital Marketing for Sony Pictures. “We are very excited to be the first ever partner to introduce this new type of lens to the market. These lenses are fun and creative extensions of Ghostbusters, and we think Snapchatters will have a great time using them.”
Try it out, let us know what you think, and send us your slime-covered selfies!
Ghostbusters will begin haunting the big screen on July 15, 2016. Directed by Paul Feig and written by Feig and Katie Dippold, Ghostbusters 2016 is based on the 1984 film of the same name written by Dan Aykroyd and Harold Ramis.
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