Deadline
http://www.deadline.com/2013/09/this-is-the-end-returns-to-theaters-september-6-sony/
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As reported by Deadline, Sony Pictures will be re-releasing the gloriously immature comedy into about 2,000 theaters, beginning this Friday. This Is the End grossed $96.8 million in its original theatrical outing, and it looks like Sony wants the film to reach the $100 million mark. Should be an easy task for Rogen and the gang.
I don’t know about you, but I had the most fun I’ve had all year at the theater when I went to see the film back in June, and I’m highly looking forward to experiencing it all over again!
Read our This is the End review!
Written and directed by Evan Goldberg and Seth Rogen and starring Rogen, Jay Baruchel, James Franco, Craig Robinson, Danny McBride and Jonah Hill as themselves, This Is the End finds six friends trapped in a house after a series of strange and catastrophic events devastate Los Angeles. As the world unravels outside, dwindling supplies and cabin fever threaten to tear apart the friendships inside. Once they discover that they are experiencing the Apocalypse, they must come to terms with why they were left behind. Eventually they are forced to leave the house, facing their fate and the true meaning of friendship and redemption.