Deadline
http://www.deadline.com/2013/08/drafthouse-films-takes-north-american-rights-to-why-dont-you-play-in-hell/
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Sono is best known for his films Suicide Club and Love Exposure. The film is also slated to make its North American premiere at the Toronto International Film Festival. Look for much more on this one soon!
Why Don’t You Play in Hell? (Japan, 2013)
Director – Sion Sono, 126 mins
Two men, Muto and Ikegami, hate each other. Muto desperately wants to help his daughter, Mitsuko, star in a movie. Meanwhile, Ikegami falls in love with Mitsuko, knowing that she’s the daughter of his foe. Hirata, a filmmaker, and Koji, a young movie-lover, get dragged into this complicated situation that heads into an unexpected direction.