Box Office Mojo
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The Sam Raimi Ghost House-produced The Exorcist with a Hasidic twist flick The Possession came in #1 for the second weekend in a row with another $9.5 million. That brings its total to $33 million thus far. According to Box Office Mojo, the drop was only 46%, a pretty darn good hold for a horror movie in its second week. No surprise to hear there’s already talk of a sequel.
ParaNorman keeps chugging along with another $3.8 million, 6th place finish. It’s now up to just over $45 million.
Meanwhile, did you know that there was a new spy thriller starring future Superman Henry Cavill, Bruce Willis, and Sigourney Weaver opening this weekend? I wouldn’t be surprised if you replied “no” since the Lionsgate release got dumped into 1,500 theaters with seemingly no advertising whatsoever. It opened 13th with $1.8 million, which is less than $100,000 more than Raiders of the Lost Ark’s 257 screen IMAX release. I only even bring up the matter here to ask if anyone reading this saw a single trailer for The Cold Light of Day at the theater or on TV.
As for Branded, it, too, was dumped but only into 307 theatres, where it earned a pitiful $251,000 for an $818 per theatre average. It should be popping up on DVD shortly.
Next week: Resident Evil returns to the box office with the latest sequel. It will probably suck. It will probably make big money opening weekend. Then they’ll make another in a year or two, and we will go through this whole damn process yet again.