Here’s how it works:
Fans visiting ArmageddonComeAlive.com will be asked to log into their Facebook or Twitter account via the built-in interface. Once they have logged in to either social network, they will be prompted to post a text update containing a link back to ArmageddonComeAlive.com. Once the fan has agreed to share this message with their friends, the free song download will appear.
Thanks to SoundCloud, the band was able to custom build this powerful “Share to Download” feature using tracks already on their SoundCloud account. In the spirit of sharing, SoundCloud will make this code available to any other users who’d like to do the same as Scars on Broadway.
This free download comes upfront of Scars on Broadway playing a special one-off show at the Avalon Theatre in Los Angeles on August 20th, 2010.
For more be sure to visit the official Scars on Broadway website.