Despite months and months of hostility being aimed at the Ghostbusters reboot, the first reviews have started to trickle out, and apparently it isn’t all that bad. The question now is: Will it be able to break even against its $144 million budget?
Well, Sony is sparing absolutely no expense when it comes to marketing the film. The company’s latest stunt? A giant Stay Puft Marshmallow Man statue in London’s Waterloo Station. They’ve also dripped gooey-looking green slime along the ceilings.
So yeah, Sony is marketing the shit out of Ghostbusters; we’ll see if it pays off when the film arrives on July 15, 2016.