Body‘s poor showing is obvious when you break down the numbers (courtesy of Box Office Mojo): 2,702 theatres, $2,517 per screen. The most comparable other premiere this weekend, Soderbergh’s The Informant, earned nearly double that: 2,505 theatres, $4,210 per screen.
THR states that 20th Century Fox had expected Jennifer’s Body (which cost $16 million to make) to open at No. 2 in the mid-teen range. Something tells me the company Fox, as opposed to the starlet Fox, isn’t getting a “wetty” over the film’s performance.