Hellblade: Senua’s Sacrifice Launches a Charity Campaign for World Mental Health Day

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Since it launched back in August, Hellblade: Senua’s Sacrifice has proved be be a huge critical and commercial hit. Developer and publisher Ninja Theory have just released a new accolades trailer for their highly acclaimed game, but instead of taking the usual route of cramming it full of complimentary quotes from critics, they’ve instead included messages from fans who felt that the game helped them through tough times, accompanied by still images take in the game’s photo mode.

With today being World Mental Health Day, all proceeds generated from sales of Hellblade: Senua’s Sacrifice today will go towards Rethink, a British charity who improve the lives of people with mental health issues. The game’s available on Steam and on the PS Store, so make sure that you purchase a digital copy before midnight, and rest assured that your money will be going towards a noble cause.

New Accolades Trailer & World Mental Health Day Donation
Today we’re happy to be sharing the Hellblade: Senua’s Sacrifice Accolades Trailer. A very different kind of accolades trailer. Firstly, the trailer is created entirely from fan screenshots captured in the Hellblade photo mode. Secondly, instead of highlighting choice press quotes, the trailer highlights some of the many touching messages received by Ninja Theory since the launch of the game in August.

In addition, we are today announcing that all proceeds received by Ninja Theory from the sale of Hellblade: Senua’s Sacrifice on World Mental Health Day (October 10th) will be donated to mental health charity Rethink Mental Illness. This is true for sales on PlayStation 4 and PC. For clarity, we will be donating all proceeds Ninja Theory receives from retailers/platforms after sales tax and platform fees have been deducted.

Rethink Mental Illness (https://www.rethink.org/) exists to support and campaign for those severely affected by mental illness. They help millions of people affected by mental illness by challenging attitudes and changing lives. We are delighted to be supporting this important work with this donation.

The Hellblade: Senua’s Sacrifice Accolades Trailer:

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