Sharknado Mania Continues as Merch Line Heads to Stores
Steve Barton
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And the Sharknado juggernaut continues as Syfy, The Asylum, and Earthbound announce a Sharknado merchandising program that includes t-shirts, bags, posters, accessories, costumes, gaming, and more!
From the Press Release:
Syfy and The Asylum today announced the first ever Sharknado merchandising program with Earthbound LLC, a leading direct to retail and brand licensing agency, which will extend the Sharknado pop culture and social media phenomenon into a wide range of potential merchandise from fashion tees, bags, posters, accessories, and costumes to gaming, among other areas.
A social media phenomenon that has generated unprecedented press coverage, Sharknado was the most social telecast in Syfy’s history, generating nearly a half-million mentions when the movie premiered on July 11. Syfy has already announced plans for a sequel, Sharknado 2, which will be set in New York City and premiere on the channel in July 2014.
The first wave of Sharknado t-shirts will hit retail stores nationally within the coming weeks.
“The public’s appetite for the incredible Sharknado franchise has been remarkable,” said Jeff Li, Vice President, Syfy Ventures. “The bold and over-the-top Sharknado brand is the perfect fit for a wide range of fun merchandise, providing partners with the unique opportunity to drive consumer excitement and retail sales.”
“We’re excited to be working with Earthbound and Syfy and to seeing Sharknado on every t-shirt, umbrella, and chainsaw in America,” said Paul Bales, Partner at The Asylum.
“The worldwide response to Sharknado has again proven the power of Syfy. We look forward to launching a major program with Sharknado and other strategic product extensions with Syfy,” said Jeffrey Cohen, Co-Founder and President of Earthbound.
Read our original Sharknado review here and a Q&A with star Tara Reid and director Anthony Ferrante here. And in case you missed it, read about the first Sharknado sighting here!
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