The Thing Fails to Take on the Form of a Box Office Hit
Steve Barton
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Deadline
http://www.deadline.com/2011/10/hollywood-worries-about-weak-box-office-footloose-reboot-1-real-steel-2-the-thing-3-big-comedy-stars-bomb-in-the-big-year/
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Remember the box office report I wrote a few weeks ago in which I complained that some of the horror flops of August/September should have been held until October for a better chance to make some Halloween box office? Well, scratch that theory.
So committed to mimicking John Carpenter’s classic remake, the makers of The Thing prequel/remake/premake took it to the next level by even reproducing the unsuccessful box office run of the 1982 remake. There was only room for one 1980’s remake at the box office this weekend, and audiences chose Footloose instead (though that remake wasn’t exactly a big success either). The Thing opened in third place to about $8.5 million for the weekend, according to Deadline Hollywood.
The John Carpenter version only made a disappointing $19 million during its entire domestic theatrical run (and keep in mind that low number was still $19 million in 1982 dollars) so with inflation in mind, this Thing should make about the same in the end and be an even greater disappointment.
The only other wide release horror movie of the Halloween movie-going season, Paranormal Activity 3, opens next weekend. Will it finally break the streak of horror performing poorly at the box office?
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