Super 8 Viral Marketing Ramps Up

Debi Moore |

Jul 16, 2010

Remember back in mid-May when we told you about a mail-in “Rocket Poppeteers” coupon that was somehow tied in to JJ Abrams’ upcoming feature Super 8? Well, those who sent it in were rewarded this week with something pretty cool … yet mysterious.

Below you’ll see the envelope and letter yours truly received under my astronaut name of “Daring Deb”. There’s really no clue of how it’s connected to the film, and the Rocket Poppeteers website is still “temporarily down”, but hopefully we’ll get some more clarification soon. Did any of you guys get one, too?

Super 8 tells the tale of bunch of kids who are shooting a movie with a Super 8 camera that notice upon viewing their footage that they’ve captured what appears to be an alien on film.

We can expect to see Super 8 in theatres during the summer of 2011. Keep it here for updates as they come, and click the image under the teaser clip to visit the official Super 8 website.