Terry Gilliam to Unleash The Legend of Hallowdega on Halloween

“AMP Energy Juice is fueled by great partnerships that include Dale Earnhardt Jr., Talladega Superspeedway – and now, director Terry Gilliam,” said Frank Cooper, Chief Consumer Engagement Officer, PepsiCo Americas Beverages, maker of AMP Energy Juice. “Terry has a distinctive vision and is a truly gifted storyteller. AMP Energy Juice is proud to have produced his one-of-a-kind take on the legends and lore that surround Talladega Superspeedway for race fans and film buffs everywhere.”

Director Terry Gilliam added, “To bring our little circus into the world of a truly monster circus was a thrill.”

The horror comedy, “The Legend of Hallowdega”, explores the mysteries around Talladega Superspeedway as the host of an investigative news show (Kirk) joins forces with a techno-geek paranormal expert (Arquette) to dodge close-calls and chase crazy leads to get to the bottom of “The Legend of Hallowdega”.

“The great folks at AMP Energy Juice have developed a new and innovative idea to research and debunk some of the myths surrounding HALLOW-DEGA” said Talladega Superspeedway Chairman Grant Lynch. “We anxiously await the release of the film to see what Terry Gilliam and AMP Energy Juice have come up with.”