FrightFest and Horror Channel Renew Sponsor Partnership
Mike Sprague
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Horror Channel and FrightFest have agreed on a one-year partnership deal, which sees the UK’s No.1 TV destination for genre fans become the Broadcast Sponsor for the country’s biggest and most popular horror & fantasy film festival.
The agreement means that the CBS Studios International and AMC Networks International – UK owned channel continues its long-standing relationship with the festival, which dates back to 2005 and includes a two-year tenure as headline sponsor from 2016-2017.
As part of the deal, the channel will devote thirteen nights in August to a FrightFest Season, broadcasting twenty-six films from past festivals, which will include five UK TV premieres. Details of the line-up will be announced soon.
Stewart Bridle, Channel Manager, Horror Channel said today: “We are thrilled to continue to be part of FrightFest – the event that brings together the genre community over the Summer bank holiday, year after year. Horror Channel will have its presence felt during the event, and it will celebrate the festival with a g(l)orious FrightFest season on the channel in August.”
FrightFest co-director Greg Day added: “FrightFest wouldn’t be the same without Horror Channel’s participation and diehard support. Aside from the immense passion and know-how they bring to the event, the Horror Channel team add color (mostly red), tremendous energy and help make sure all the fans have a bloody good time!”
This year, the annual 5-day August Bank Holiday event, which Guillermo Del Toro calls “The Woodstock of Gore”, will host over sixty films to an international audience at the Cineworld Leicester Square and The Prince Charles Cinema from Aug 23 – Aug 27.
Categorized:News
